Redline Restorations is a restorations facility with a slew of in house capabilities. To market this to the public, it was known that Redline needed to stand out from the rest of the ads found in Sports Car Market. These ads are typically black background with a few images of cars and a big logo at the top of the page. Instead, I decided to use text as images and write out the most popular restoration phrases searched and use colorful images to fill the shape of the text accordingly.
The result is a fresh, colorful display unlike any other car ad you’ve seen.