A project for a Marketing class at Southern Connecticut State University, I was assigned the job of creating a brand and product to test a marketing factor for consumer purchase intentions. I chose the idea of limited availability/limited edition products as we were approaching the fall season. To test, I created a seasonal flavor of a hard seltzer: Apple Cinnamon. In one ad, we mention that it is a limited edition. To have a baseline to compare to, we took the same ad and removed the limited edition call out. The results were an increase in purchase intention from surveyors who saw the limited edition ad.